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اثر فیل نایت از انتشارات بهار سبز - مترجم: مریم علیزاده-پرفروش های نیویورک تایمز

فیل نایت مؤسس و بنیان‌گذار نایکی که پـانزدهمین ثروتمند دنیاست در این کـتـاب فـوق‌الـعـاده داستـان خلق برند نایکی را نوشته است: از زندگی در خانواده‌ای معمولی تا خلق برند میلیارد دلاری نایکی، مسیرِ شگفت‌انگیزِ مؤسس یکی از بزرگ‌ترین شرکت‌های جهان و مسیر تسخیر مـوانع و عبور از مشکـلات و قـدم به قـدم جلـو رفتن؛

ناشر این کتاب معتقد است مخاطبان آن فارغ از این‌کـه چه کسب‌وکـاری داشته باشند یا این‌کـه در چه رشته‌ای درس خـوانـده باشند، در این کـتاب داستان رسیدن به خواسته‌ها و آرزوهـا را می‌خوانند؛ راهنمـای از هیچ به‌همه‌چیزرسیدن، راهنمـای گـوش‌دادن به صدای قلب و دویدن دنبال آرزوها؛ داستانِ هدرندادنِ استعداد؛

به گفته‌ی ناشر این کـتـاب نه‌تنهـا راهـنمایی برای اهالی کسب‌وکـار و مدیریت است، بلکـه بـرای هر خواننده‌ای کـه به خود و آرزوهایش ایمان دارد خواندنی است؛ زندگی‌نامه‌ای که جنگیدن و دست‌نکشیدن را می‌آموزد؛

در بخشی از این کتاب می‌خوانیم: هر دونده‌ای این‌را می‌داند. کیلومترها می‌دوی و می‌دوی، بدون آن‌که واقعاً دلیلش را بدانی. به خودت می‌گویی به‌خاطر هدفی این کار را می‌کنی یا دنبـال جمعیتی هستی؛ اما دلیل حقیقی دویدنِ تو آن است کـه جـایگـزین آن ـ یعنی ایستـادن ـ تـو را تـا سرحد مـرگ می‌ترساند؛

به‌این‌ترتیب، در آن صبح سال ۱۹۶۲ به خودم گفتم: بگذار همه بگویند که ایده‌ات ابلهانه است… تو ادامه بده. نایست. حتا به ایستادن فکر هـم نکـن تا این‌کـه به آن‌جـا بـرسی و فکرت را زیاد مشغول این نکن که "آن‌جا" کجـاست. هرچه پیش آمد فقط نایست؛

این پندی استثنایی، پیش‌گـویانه و ضروری بود کـه به‌طـور غیرمنتظره‌ای موفق شدم بـه خودم بدهم و از خودم بگیرم. نیم‌قرن بعد از آن‌ روز، اکـنون بر این باورم کـه این بهترین و یا شاید تنها پندی است که می‌توانیم و باید به خود و به دیگران بدهیم؛


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4,15/5

I didn’t know anything about Knight before reading this, but I ended up having a special affection for him. Throughout the whole book I sensed this truthfulness in his writing , he wasn’t shy in showing his weaknesses and his miss judgments; he didn’t want to make it seems like you need some kind of super powers to build a brand as big as Nike ,or that it’s a one man job , or that you don’t need to make important sacrifices for it. And his commitment for what Nike represents,as a brand, which for him is so much more than a business that’s making him extremely rich , was very enduring .By the end of this book I was completely sold .

مشاهده لینک اصلی
“To study the self is to forget the self. Mi casa, su casa. Oneness—in some way, shape, or form, it’s what every person I’ve ever met has been seeking.”

The very first memoir that made me stick to it until the last page, it gives an insight into Phil Knights life, author of this book and founder of NIKE , shows you all the uncut footage, behind-the-scenes world of building and running a legendary American multinational corporation.
Its startling to read how a young boy who once borrowed $50 in a quest to create something of his own who never thought that someday will own his own company and would be a billionaire and not just that, how he has struggled all through those years to get where he is...HATS OFF _/\_

Definitely, reading this book has given me a technical understanding of the business world, how horrifying it could get and how not to stop at any point in time, no matter how much youre failing-
“Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”
Because
“Life is growth. You grow or you die.”
Not to forget
“Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart. In”

This one surely would be a highlight in the book-
@I’d tell men and women in their mid-twenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you’ve ever [email protected]

An exceptionally well-written memoir by a brilliant mind to all those who believe in the saying JUST DO IT.

مشاهده لینک اصلی
My favorite book of the year so far. Knight shares the personal, honest, vulnerable side of building an empire. The prose is beautiful, the lessons are great. My favorite thing of this book is that it portrays perfectly how building a business isnt about being a smart businessman, but about the people that surround you, hard work and good luck.

I had never been a sports fan until very recently. In the last 3 years I found a new interest in tennis and football. Until very recently I didnt understand what being a sports fan meant; why would a grown up scream at their tv? Why would they cry if their team lost? This quote explains why:
“When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in that transference, is the oneness that the mystics talk about.”

I think something similar happens in entrepreneurship. Those of us that work helping entrepreneurs are the athletes fans. Our spirit merges with the entrepreneurs. We feel the rush and excitement of seeing someone else succeed and break their own records.

Every founder should read this book.

By the way, Knight thanks J.R. Moehringer in the end of his book. I think I can see Moehringers style in the book. Im sure he helped Knight create that amazing prose, like he did with Andre Agassi in his book Open (my favorite memoir so far). If you havent read Agassis Open, go read it.

These are some of my favorite quotes of the book:


“When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the whole grand human drama. More than simply alive, you’re helping others to live more fully, and if that’s business, all right, call me a businessman. Maybe it will grow on me.”

“And those who urge entrepreneurs to never give up? Charlatans. Sometimes you have to give up. Sometimes knowing when to give up, when to try something else, is genius. Giving up doesn’t mean stopping. Don’t ever stop. Luck plays a big role. Yes, I’d like to publicly acknowledge the power of luck. Athletes get lucky, poets get lucky, businesses get lucky. Hard work is critical, a good team is essential, brains and determination are invaluable, but luck may decide the outcome. Some people might not call it luck. They might call it Tao, or Logos, or Jñāna, or Dharma. Or Spirit. Or God. Put”

“It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”

“Have faith in yourself, but also have faith in faith. Not faith as others define it. Faith as you define it. Faith as faith defines itself in your heart.”

“Fear of failure, I thought, will never be our downfall as a company. Not that any of us thought we wouldn’t fail; in fact we had every expectation that we would. But when we did fail, we had faith that we’d do it fast, learn from it, and be better for it.”

“There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought.”

“You are remembered, he said, prophetically, for the rules you break.”

“He was easy to talk to, and easy not to talk to—equally important qualities in a friend.”

“No idea was too sacred to be mocked, and no person was too important to be ridiculed, it also summed up the company spirit, mission and ethos.”

“I do not like stupidity,” he said. “People pay too much attention to numbers.”





مشاهده لینک اصلی
“Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete.”

Im slightly conflicted about how to rate this book. It was a rollicking good read and Phil Knight did not shy away from openly talking about his mistakes nor gloss over the challenges of working with him, but there were definitely times when I found his behavior shady and a bit obnoxious. But his single-minded focus and refusal to give up also come with the package and its clear Nike would never have reached the success it has without the years and years of sweat, fancy financial footwork, persistence, and sheer bloodymindedness that Knight and his early team put into it.

Its fascinating doing a sort of time travel in this book. As someone who works in San Francisco where the majority of people are heading to the office in casual clothes, it was a jolt to remember how this wasnt always the case. In the chapter about 1964, Knight talks about Mr Onitsuka, the founder of the company which makes the running shoes Knight wants to start selling in the US. @Without preamble, he launched into a long, passionate monologue. Some time ago, he said, hed had a vision. A wondrous glimpse of the future. @Everyone in the world wear athletic shoes all the time,@ he said. @I know this day [email protected] Ten years later, Knight talks about how @the waffle [email protected] his own company had developed was selling really well. @Bright red upper, fat white swoosh--it was a revolution in [email protected] Knight started thinking @People might start wearing this thing to class. And the office. And the grocery store. And throughout their everyday [email protected] So, he ordered the factory to start making a version in blue @which would go better with [email protected] and sales went through the roof.

As a marketer, it was interesting how clearly Knight wasnt a fan of marketing/advertising in the early days. He talks at one point about how he leaned into hiring accountants and lawyers because you knew what they could do. @When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or should could talk. When you hired a marketing expert, or product developer, what did you know? Nothing. You couldnt predict what he or she could do, or if he or she could do [email protected] But by 1992, in an HBR interview, he had experienced a 180 degree turnaround:
@For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is market the product. We’ve come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool. What I mean is that marketing knits the whole organization together. The design elements and functional characteristics of the product itself are just part of the overall marketing [email protected]

Asked why he thought that marketing would solve the problems they were facing, Knight said:
@We reasoned it out. The problems forced us to take a hard look at what we were doing, what was going wrong, what we were good at, and where we wanted to go. When we did that, we came to see that focusing solely on the product was a great way for a brand to start, but it just wasn’t enough. We had to fill in the blanks. We had to learn to do well all the things involved in getting to the consumer, starting with understanding who the consumer is and what the brand [email protected]

Kudos and thanks to Phil Knight for allowing readers to have a sense of the life he lived in the early days of Nike and letting us share in the victories and learn from the defeats.

مشاهده لینک اصلی
Loved this book and it was a perfect plane book except for the two parts where I teared up and tried to inconspicuously wipe away the silent tears. Having just started business school and completed a class on leadership, its fascinating to see yet another example of leader who unconsciously did some textbook things of a great leader and consciously did some thing of a @[email protected] leader. Early on, Knight ignores a team member and intentionally doesnt provide any feedback, positive or negative. His great idea is actually not so great in the beginning; to enter an established market without necessarily having unique value propositions identified.

However, it is through his determination, all-in attitude and humility that he builds the Nike empire. I found that incredibly inspiring and thought provoking. He also reveals his vulnerabilities with his own family, marriage and other life decisions that really touched me.

Read this and Open. I think Im on a memoir kick!

مشاهده لینک اصلی
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